Swagat Beach Towel


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‘Swagat’ means ‘welcome’ in Hindi. This design is inspired by Air India posters from the Jet Age and celebrates global unity as well as India’s rise and rise to her rightful place as a world influencer. Note the name of the airline: Namast Air. As Diana Vreeland said to photographer Norman Parkinson, “Pink is the navy blue of India.” We call the background shade “Desert Blush” — it reminds us of the dunes of Rajasthan at dawn.

Whoever owns a Swagat Towel is easily the most worldly person at beach and pool.

• 52% cotton, 48% polyester
• Fabric weight: 10.6 oz./yd.² (360 g/m²)
• Size: 30″ × 60″ × 0.28″ (76 × 152 × 0.7 cm)
• Printed on one side only
• The non-printed side is made of terry fabric, making the towel more water-absorbent

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you — and it’s a bit pricier — but every item is hand-checked for quality. Making products on demand instead of in bulk helps reduce overproduction — you’re doing your bit for the planet. Thank you for making thoughtful purchasing decisions.

• Traceability:
– Knitting—China
– Dyeing—China
– Manufacturing—China
• Contains 0% recycled polyester
• Contains 0% dangerous substances


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